Toyota Raize

[dr. d]

No need to explain. ToyotaPH are selling Daihatsu vehicles under the Toyota badge. The subsidiary will always follow the decision of the mother company. Unless of course, the local dealerships are run differently - like Nissan and Mitsubishi.


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toyota probably believes that more folks will buy the wigo, if it had a toyota badge on it and not a daihatsu badge.
it also probably makes for better logistics.

[AG4]

Can somebody knew why Daihatsu pulled out of the PH market?

Not sure, but Daihatsu's global presence started shrinking in the 90s onward.

Back in the late 80s through 90s they were selling Charade hatchback and even the Feroza SUV which was today are the (Agya) Wigo and this new (Rocky) Raize.

AFAIK they also selling a Hijet kei van back in the day.

Yes, the closest equivalent we have to the Charade now is the Toyota Wigo (Daihatsu Ayla). In Japan they have the more modern Daihatsu Boon/ Toyota Passo.

If the Charade line continued, it probably would have grown as big as the subcompact Euro Yaris (Kia Rio-sized) since the Charade back in the day was similar in size to the unrelated Toyota Starlet which evoled into the Yaris.

Since current Daihatsu models look nearly identical to their Toyota-badged counterparts, it only makes sense to sell the Toyota version here. You get your modern Daihatsu models and have Toyota's huge dealer/service network here.

The Daihatsu brand was retained in countries where the brand remained strong, like in Japan and Indonesia where little cars are very popular.

PS: Daihatsu became a wholly owned subsidiary of Toyota in 2016. Daihatsu only became a subsidiary of Toyota in 1998 when it increased its shares in Daihatsu to 51%.

[thearsenal1205]

No need to explain. ToyotaPH are selling Daihatsu vehicles under the Toyota badge. The subsidiary will always follow the decision of the mother company. Unless of course, the local dealerships are run differently - like Nissan and Mitsubishi.


Sent from my iPhone using Tapatalk

toyota probably believes that more folks will buy the wigo, if it had a toyota badge on it and not a daihatsu badge.
it also probably makes for better logistics.

Not sure, but Daihatsu's global presence started shrinking in the 90s onward.


Yes, the closest equivalent we have to the Charade now is the Toyota Wigo (Daihatsu Ayla). In Japan they have the more modern Daihatsu Boon/ Toyota Passo.

If the Charade line continued, it probably would have grown as big as the subcompact Euro Yaris (Kia Rio-sized) since the Charade back in the day was similar in size to the unrelated Toyota Starlet which evoled into the Yaris.

Since current Daihatsu models look nearly identical to their Toyota-badged counterparts, it only makes sense to sell the Toyota version here. You get your modern Daihatsu models and have Toyota's huge dealer/service network here.

The Daihatsu brand was retained in countries where the brand remained strong, like in Japan and Indonesia where little cars are very popular.

PS: Daihatsu became a wholly owned subsidiary of Toyota in 2016. Daihatsu only became a subsidiary of Toyota in 1998 when it increased its shares in Daihatsu to 51%.

Thanks for the explanation! I found it a bit strange in the Indonesian market they had Daihatsus sold alongside their Toyota badged counterparts.

I've also observed on an Indonesian site they said the Toyota badged Daihatsus were selling more than the Daihatsu badged vehicles.

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[AG4]

Thanks for the explanation! I found it a bit strange in the Indonesian market they had Daihatsus sold alongside their Toyota badged counterparts.

I've also observed on an Indonesian site they said the Toyota badged Daihatsus were selling more than the Daihatsu badged vehicles.

Like anywhere else, Toyota is viewed as a higher brand.

The Daihatsu-Toyotas from Indonesia are manufactured by PT Astra Daihatsu Motor.

[ice15]

Thanks for the explanation! I found it a bit strange in the Indonesian market they had Daihatsus sold alongside their Toyota badged counterparts.

I've also observed on an Indonesian site they said the Toyota badged Daihatsus were selling more than the Daihatsu badged vehicles.

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I'm guessing Toyota has more dealerships compared to Daihatsu.

[Yatta]

Thanks for the explanation! I found it a bit strange in the Indonesian market they had Daihatsus sold alongside their Toyota badged counterparts.

I've also observed on an Indonesian site they said the Toyota badged Daihatsus were selling more than the Daihatsu badged vehicles.

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I'm guessing it has something to do with population (bigger market) and the RH driving environment.

[bxr monkey]

Sa mga Youtube search, may detailed review/look na ang lahat ng varaints.

Except 1.2 E CVT. Mukhang mabilis itong mabili sa dealer at walang naiwang review/display units.

[thearsenal1205]

Raize already used.


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[StockEngine]

Raize already used.


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no insulation? lol

[hardwang]

Raize already used.


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ano ba yan... tinest drive lang?