Local Celebrity Endorsers. Do they work for a brand or against it?

[uls]

celeb endorsements are very effective on the masses.

[vhenok]

Effective talaga mga convincing powers ng mga sikat na celebrities that's why big manufacturers are banking on them. Mangilan-ngilan na lang ngayon ang mga gumagamit ng old-fashioned commercials, usually mga low-budgets or small enterprises na lang, yun tipong simpleng jingle at konting graphics lang.

[uls]

on the celeb's part, they have to maintain a wholesome image.

I think aga mulach has maintained his image thru the years better than anyone else from showbiz. Companies love him.

[chua_riwap]

I can still remeber noong maliit pa si Nino Muhlach. Endorser siya ng SARSI noon.....

One time may nagtanong sa kaniyang reporter,

Reporter: "Nino....ano favorite soft drink mo?"
Nino Muhlach : " Coke!"