why is kia cheaper than hyundai?

[Hero]

kia is supposed to be marketed as value for money cars while hyundai is marketed as more "luxurious".. kasi kung pareho presyo and specs nila eh di parang kinakalaban nila sarili nila! para hindi rin malito ang market..

[basti08]

there are rumors with the introduction of the upcoming codename Hyundai BS luxury sedan, na gagawa ng upscale marque ang Hyundai... something to counter the Lexus of Toyota, Infiniti of Nissan and Acura of Honda... kaya lang, they lacked time to come up of the plan at malapit na lumabas ang BS sedan...kaya they shifted plans... parang ang mangyayari... Hyundai ang magiging upscale brand ng Kia. so, if true, expect more Hyundai models to compete with upscale euro and japs.

[OTEP]

Both brands have the same owner. They have staggered pricing so as not to compete with each other.

For a Kia Picanto vs. Getz:
1. Front power windows only on Picanto DLX (manual cranks on base model) while Getz has 4 power windows
2. Rear folding seat of Picanto is of a simpler design and with no head restraint
3. Even for the A/T variant, Kia still uses the 1.1 engine. The Getz A/T is available only in 1.4 engine form.

Mostly in details lang naman. Locally, Kia is more aggressive with promos and discounts, too. Kaya kahit magkalapit ang SRP, you still tend to save more with Kias. Ang Hyundai bumabawi naman sa content.

[AG4]

there are rumors with the introduction of the upcoming codename Hyundai BS luxury sedan

Codename is "BH" not "BS".

"BS" was the rumored name for the 5-door hatchback version of the Lexus IS.

why is kia cheaper than hyundai?

Here's something I read before...
Kia's market target is the younger crowd(like an affordable Mazda Zoom-Zoom).
Of course, these Kia Zoom Zooms are not sold here.
Kia Cerato(Spectra)


Kia Optima(Magentis)


I see Hyundai as a more mature brand, sort of like a "Korean" Toyota.