The most inexpensive model in the current US mustang line-up costs $19,770 (Php 1,104,154.5 * 55.85). I'm not sure what the excise tax rate here is for imports, but this cash strapped government will certainly charge 50% to 100% of the declared value thereby making this vehicle too pricey for its intended market (which is mostly the baby-boomers, btw). Why the baby-boomers? Because for one, the current mustangs would easily remind them of that 64-69 Mustang that they might have drove in high school or college with its retro/nostalgic looks. And for another, they are really the ones with the most expendible bank accounts with the kids off the nest and retirement beckoning around the corner, if not already in it. And besides Gen X'ers and Y, would rather have Japanese cars (for those on the budget) or European (for those who struck it rich really early).

In the Philippines settings, these baby-boomers would rather be chauffered in a high-end European sedan or SUV rather than drive themselves. For those that do drive themselves, they rather would go for a European coupe or convertible. I have never known anyone who is enthusiastic of owning American-built cars around here.(except SUV and classic American vintage cars)

I remember in the late 90's and early 2000, Ford were trying to sell some Crown Victoria Sedans here. What were they thinking?! These land yacht of a sedan does not sell well here, especially one that looks like Gramp's or Granny's car! Save for police impersonators or US embassy personnels, who would want to be caught dead in a crown victoria?!