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  1. Join Date
    Sep 2015
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    13,917
    #201
    Quote Originally Posted by boybi View Post
    May forever sa kape.
    Tea is the world top drink


    The World’s Top Drink
    By Daniel Stone
    PUBLISHED April 28, 2014



    We came to Brazil to find coffee and learn about the future of one of the world’s top commodities, especially in the midst of a changing climate and rising population. A legacy farmer in Santos, the small port city that exports more than three-quarters of Brazil’s coffee, called it humanity’s favorite drink.

    But is it? We did some digging. The world’s most consumed beverage—not counting water, which has no equal—is actually a dark horse, the kind you don’t suspect. It’s not coffee, as Brazilian kids learn at early age, nor Coca Cola, as I grew up hearing in America. It’s surprisingly not even beer.

    It’s tea.



    Disclaimer: I’m a tea guy, unapologetically. It’s nothing against coffee, other than that I get jittery and still can’t stand the taste without making a face. When data from the U.N. Food and Agriculture Organization suggests that the world drinks about six billion cups of tea a day, four of them are mine.

    Tea beats coffee in a lot of ways. It predates coffee by about 3,000 years, and is thought to have first been harvested in 2700 B.C. by the emperor Shen Nung who was known as “the divine healer.” Coffee didn’t come until the tenth century at the earliest, first discovered in what is now Yemen. These days most coffee is produced in Brazil and Central America; it wasn’t brought to the western hemisphere until around 1720, first in the Caribbean and then eventually south into Colombia, Ecuador and Brazil. The bean wouldn’t grow in the more volatile climate of North America (except in Hawaii), so South America dominated.

    Tea, meanwhile, came far earlier likely because (one imagines) it’s simpler to stumble on dried leaves brewed with warm water. Accoutrements like milk, honey, and sugar came later. Although tea’s greatest asset is the thing I love most: its overarching simplicity.

    So why is tea more popular? It’s hard to nail down people’s tastes, but it’s probably a combination of shipping weight and culture. Americans—who drink the most coffee—can find a Starbucks every few blocks, but tea is the national drink of China and India, each of which have more than a billion people. It’s generally cheaper to buy, and packed with more antioxidants. Whether tea is healthier than coffee is a complicated question. I just report, you decide.

    Tea aside, we’ll be learning lots about coffee over the next few weeks and reporting it here. While in Brazil, I’m also taking a tea hiatus, because when in Rome… (Spencer has agreed to catch me when I crash). We’d love to hear your thoughts about coffee, tea, or your favorite beverage. Tell us your stories about how drinks play into your culture, or how Diet Coke once saved your life. Leave word in the comments below.
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  2. Join Date
    Mar 2008
    Posts
    54,192
    #202
    many years ago, in another country,
    the water everyone drank was tea.. you know.. water with this clear, golden brown color..
    then i noticed how they would prepare their drinking water.
    to make the water safe for drinking in that country, they would boil it. and to contrast the boiled water against non-boiled water, they would add a piece of wood.. bark.. branch, whatever, to the water as it boiled. the final product looked like tea as we know it, even as the original plan was not to make tea.

    we also probably owe our existence to alcohol.
    in the middle ages thereatimes,
    natural water was "unsafe" for human consumption.
    folks drank fermented products.. beer et al. these liquids were considered safer to imbibe than ordinary water.
    Last edited by dr. d; July 25th, 2019 at 12:17 PM.

  3. Join Date
    Oct 2002
    Posts
    40,511
    #203
    Sobrang bobo naman ng mga tiga Jollibee. Hinde nila naisip na milk tea company dapat and bilhin and not coffee company.

    Pero sila ang meron billion dollars na corporarion and si Kags ang meron eh self-proclaimed human bahaviorist cum nostradamus. ✌🏼️


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  4. Join Date
    Mar 2008
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    54,192
    #204
    coffee places have been around for ever.
    milk tea stations...?

  5. Join Date
    Sep 2015
    Posts
    13,917
    #205
    hindi magpapabenta milkteh company ngayon lalo na sobrang tubong lugaw.

    eh si CBTL ang binibili ko lang jan turtle pie. Pag pasok ko aapat lang customer nalulugi na.

    and doc, matagal na nga mga kapehan sa pilipinas pero ngayon lang din sila nayanig because of milkteh. Nanjan mga ice cream store, frozen yogurt and other beverage dessert shops waley nangyari. Its only milkteh nagpataob kay coffee.

    ang kape lang na tinatangkilik sa pinas eh starbucks syempre pasosy muna bago higop. Yung mga sariling-kayod na coffee shops(hindi franchise) nilalangaw or closed na.

    ang milkteh kahit walang name may bumibili kasi the intention eh sa producto mismo.

    Ang kape iniinom para magisng mga tao.

    si milkteh kaya binibili kasi saraaap.

  6. Join Date
    Oct 2002
    Posts
    40,511
    #206
    Kaya nga. Hinde nga gumawa ng study mga tao ng Jollibee. Walang due diligence na ginawa. Banat lang ng banat. Hinde nila na consider milk tea shop and btw, everything is for sale. Kung si mang inasal binenta eh.


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  7. Join Date
    Oct 2017
    Posts
    3,328
    #207
    Quote Originally Posted by shadow View Post
    Kaya nga. Hinde nga gumawa ng study mga tao ng Jollibee. Walang due diligence na ginawa. Banat lang ng banat. Hinde nila na consider milk tea shop and btw, everything is for sale. Kung si mang inasal binenta eh.


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    I saw some intangibles like trademark and goodwill sa balance sheet ng CBTL, almost 65% of it's assets are intangibles. lol

    And deficit sila ng 160m USD for 8 years na. so they are losing a billion pesos every year, maybe even more since hindi ko alam saan nila pinasok yung intangibles nila sa credit side.

    BTT: Yes, coffee has been around since forever.

    May emotional connection na tayo with coffee eh which is yet to be established with milktea. hehe

  8. Join Date
    Sep 2015
    Posts
    13,917
    #208
    si gokongwei mas nauna kay jollibee yan may binili coffee franchise for philippine market nga lang. Kamusta na ba? Nararamdaman nyo ba?

  9. Join Date
    Oct 2002
    Posts
    40,511
    #209
    Eh based the statement ng Jollibee. Gusot nila expand intentional presence nila kaya nila binili.


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  10. Join Date
    Oct 2002
    Posts
    40,511
    #210
    Quote Originally Posted by BlancNoir View Post
    I saw some intangibles like trademark and goodwill sa balance sheet ng CBTL, almost 65% of it's assets are intangibles. lol

    And deficit sila ng 160m USD for 8 years na. so they are losing a billion pesos every year, maybe even more since hindi ko alam saan nila pinasok yung intangibles nila sa credit side.

    BTT: Yes, coffee has been around since forever.

    May emotional connection na tayo with coffee eh which is yet to be established with milktea. hehe
    Eh malay mo yun intangibles ang talagang nakita ng Jollibee baka i-flip lang nila yan since kilala naman na

    Or maybe they just gonna used it as jumping point to penetrate coffee business. Baka naman meron sil plan develop Philippine coffee.

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Jolibee buys Mang Inasal!!!