Raikkonen aka the iceman began shining in F1 the minute he had a mclaren. But in Sauber, he wasn't so spectacular. He has great skills, but only as evidenced by his results. He obviously does not have the charisma. If he ever becomes a world champion, he would make a bad one from a PR point of view for F1 as a sport due to his recent shameful shenanigans and cold persona. A world champion could serve as a role model to the fans esp. to the youth, and the iceman wins with his driving skills but fails in his moral conduct. A world champion is just like a miss universe, it is the sum of all that makes the winner and not just one component. Btw, who could look up to Kobe Bryant or OJ Simpson now as role models? Remember, both were very successful players in their respective sports and were very big product endorsers, till......
In these days in F1, the machine is now more important than the driver, but of course, a team still needs a competent driver to harness all that power. But I really do wish we could go back to the days when driver talent mattered more than what the engine, aero package, tires, etc...could deliver.
Schumi, despite all the hype of recent years, is actually a driver that came from such era. A decade ago, give Schumi a so-so car and he can turn things around with his driving skills, really. Watch him during his Benetton days battling it out with Senna in the Mclaren or Prost in a Mclaren also and later Williams, etc. Even during the dark ages of Ferrari in 96, he managed to get three wins for a team that has been on a winning drought during its previous years!
Montoya is really no hype. He did a Schumi/Ferrari act during his CART days with the help of his team, Chip Ganassi Racing, which means that he just couldn't stop winning. When news of his move to F1 became known, lots of people were placing high expectations on Montoya, since he was the CART equivalent of what Schumi is right now in F1. However, Montoya's success in CART could not be easily translated into F1 terms since as we know F1 is a whole different ballgame. Look at what happened to Alex Zanardi? After being successful in CART, he returned to F1 through Williams and only lasted for a season. Michael Andretti, another CART icon, only lasted for a few races in F1 back in 93.