X-Trail pumps up NMPI CKD operations
Malaya Business Insights
June 8, 2010
Nissan Motor Philippines Inc. hikes the production of its new X-Trail crossover sport utility vehicle (SUV) to support its sales target of 200 units per month, according to NMPI president and chief executive officer Allen Chen.
Yukihiko Kamitoh, deputy managing director for Nissan Asia-Pacific, said at the launch of the new X-Trail CVT at the Le Pavilion, Pasay City on Friday, NMPI has one of the strongest assembly operations in the Philippines.
Aside from the new X-Trail CVT which has two variants, NMPI also assemblers on completely knocked down (CKD) Cefiro, Sentra and Grand Livina. It currently imports Teana and Serena models.
The Nissan Sentra 1.3 passenger car remains NMPI’s volume model.
The X-Trail CVT is the second model to be launched by NMPI in a month. The company will introduce a third one, a premium sedan model by the third quarter of the year.
Chen said the company is one with the government in promoting the assembly of completely knock-down vehicles or CKDs as this will generate bigger employment to more Filipinos.
Chen said the continuance of CKD production will likewise contribute to the development of parts and components manufacturing in the Philippines that will enhance its competitive capacity within the ASEAN region.
Kamitoh said more and more companies see the importance of CKD assembly as it generates investments and creates jobs.
[SIZE=3]Chen said what sustains Nissan’s investment in the Philippines is the vision of a better and much improved auto domestic market, and the fact that the government support will have a major economic ramification on the auto industry.[/SIZE]
"We have not lost sight of the potential growth of the automotive industry as evidenced by the more than 30 percent growth in total sales recorded so far during the first four months," Chen said.
He said that in two or three years’ time, the industry will achieve its highest ever sales of 160,000 units recorded in 1996.
"We expect a lot of foreign investments to continue to flow in once the government’s policy framework for the automotive industry is in place. This will make the domestic market more conducive to doing business," Chen said.
The new X-Trail 2.5 liter features the XCVT (or the Xtronic Continuous Variable Transmission) giving a stress-free "no-shift-shock" driving comfort even in tough terrains.
Lighter in weight than the conventional transmission, the CVT aids in making the vehicle more fuel efficient but at the same time provides powerful sensation of acceleration.
The new X-Trail comes in two variants, priced at P1.35 million and P1.55 million.
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