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  1. Join Date
    Aug 2006
    Posts
    315
    #1


    Hyundai is awesome.

    Japan's automakers know a threat when they see one, and based on their words, it sure isn't in Michigan. Motown is fleeting image in the Japanese carmakers' rearview mirrors, which they're now nervously checking for a budding South Korean juggernaut. Honda CEO Takanobu Ito minced no words when he told the Associated Press, "Hyundai is awesome. They are undoubtedly a threat because their products are cheap, and the quality is improving." The numbers seem to bear that out, as Hyundai and its corporate sibling, Kia, continue to show substantial sales chart improvements in key markets like the Europe and the US, where it continues to show strong growth while many other automakers look at double-digit shortfalls year-over-year. Nissan's Shiro Nakamura echoes Honda's Ito when it comes to identifying Japan's new boogeyman, "Hyundai is the biggest threat for the Japanese automakers. They have the technology, but they seem to have cheaper labour."

    Hyundai, once basically a joke (we all remember such legendary products as the Excel, pictured above), is catching the Japanese by beating them at their own game -- offering a mix of value and quality that's hard for shoppers to ignore. Japan knows it needs to defend itself, too. After all, once upon a time, they were what Hyundai is now. In the grand scheme of things, it wasn't too long ago that one could chuckle at Honda's initial foray into the States. We know how that turned out. Now you have to wonder how long it'll be until we see quotes from Hyundai's leadership talking about the Chinese the way Nissan and Japan talk about Hyundai.

    Japanese auto executives say affordable Hyundai is the global threat they fear.

  2. Join Date
    Oct 2002
    Posts
    11,355
    #2
    This is good. Competition always benefits the consumer. Hopefully, prices don't skyrocket

  3. Join Date
    Feb 2008
    Posts
    14,181
    #3
    Hyundai US actually made a website to celebrate this momentum they are in.

    www.hyundaimomentum.com

    Remember they are the only MAJOR carmaker that had sales increase, everyone has sales decreased year on year. GO HYUNDAI!

  4. Join Date
    Mar 2009
    Posts
    21,667
    #4
    Kia's prices are crazy ! Too overpriced. Hyundai's however isn't, so it wont be a surprise if someday Hyundai will outrun Japanese cars. Maybe it's the time for hyundai to make an MPV. ;)

  5. Join Date
    Feb 2008
    Posts
    14,181
    #5
    Sa Pilipinas lang yan. Hyundai and Kia have great prices in the US without sacrificing quality...

  6. Join Date
    Sep 2008
    Posts
    190
    #6
    Over time, Hyundai's quality and durability will surely improve. As mentioned above, competition will always be good for us consumers.

  7. Join Date
    Apr 2007
    Posts
    2,452
    #7
    Quote Originally Posted by renzo_d10 View Post
    Kia's prices are crazy ! Too overpriced. Hyundai's however isn't, so it wont be a surprise if someday Hyundai will outrun Japanese cars. Maybe it's the time for hyundai to make an MPV. ;)
    +1. . . what are they thinking?

  8. Join Date
    Dec 2005
    Posts
    39,162
    #8

    Engaging Andrew Grove's "Only the paranoid survives"....

    8800:juggle:

  9. Join Date
    Jul 2004
    Posts
    232
    #9
    I'm enjoying both worlds

Honda CEO and Nissan VP: Hyundai is awesome